• On the ALA Membership Pyramid

    October 15, 2008

    Image from libers photo stream

    All Gizah Pyra­mids. Image from liber’s photo stream.

    “…i [sic] only renew [my ALA mem­ber­ship] out of a sense of pro­fes­sional oblig­a­tion, and also because of the fear that i’ll [sic] put it on my resume and get busted as not being a mem­ber.” –c-dog

    Mem­ber­ship in the Amer­i­can Library Asso­ci­a­tion means pro­fes­sion­als are bound together by the tenets of librar­i­an­ship. Tech­ni­cally, this means we com­mit to these tenets in the form of dues payable to ALA. Being a recent library school grad­u­ate I am new to ALA mem­ber­ship as well as orga­ni­za­tional involve­ment. How­ever, I find that the pre­vi­ous state­ment points to per­ils inher­ent within ALA that could, if not addressed, lead to the organization’s downfall.

    This is not a prob­lem that has gone unno­ticed by many within the orga­ni­za­tion. This year, I was part of the ALA Emerg­ing Lead­ers pro­gram–a pro­gram intended to cre­ate more active ALA mem­bers and par­tic­i­pants. In this pro­gram six Emerg­ing Lead­ers projects cen­tered around mem­ber­ship recruit­ment and reten­tion issues within ALA and its var­i­ous divi­sions. Other mem­ber­ship and par­tic­i­pa­tion ini­tia­tives include cur­rent ALA pres­i­dent Jim Rettig’s mem­ber par­tic­i­pa­tion ini­tia­tive, not to men­tion the New Mem­bers Round Table (NMRT). Draw­ing on my Emerg­ing Lead­ers expe­ri­ence, I would like to fur­ther exam­ine ALA mem­ber­ship struc­tures and pro­vide sug­ges­tions that will help to top­ple this per­ceived “pro­fes­sional oblig­a­tion” of ALA mem­ber­ship. We need to cre­ate an inspired and invested com­mu­nity of librar­i­ans and pro­fes­sion­als who will feel proud to be an ALA mem­ber and to serve their organization.

    In order to under­stand my sug­ges­tions, it’s impor­tant I pro­vide some back­ground on the cur­rent ALA cli­mate and mem­ber­ship. There seem to be three gen­eral cat­e­gories of ALA mem­bers, in the form of a pyra­mid. The base level, level 1, con­sists of those who pay dues and who have min­i­mal invest­ment in ALA as a pro­fes­sional orga­ni­za­tion; the mid­dle and smaller group of indi­vid­u­als, level 2, con­sists of those who pay dues, attend con­fer­ences and are nom­i­nally to mar­gin­ally involved in the orga­ni­za­tion; and the tip of the pyra­mid, level 3, con­sists of those who pay dues, belong to divi­sions and serve on com­mit­tees. As I under­stand it, the shape includes the largest amount of mem­bers in level 1 and the fewest amount of mem­bers in level 3.

    The basic prob­lem with cur­rent mem­ber­ship and par­tic­i­pa­tion ini­tia­tives is that they do not tar­get the largest pop­u­la­tion of ALA mem­bers, level 1. Mem­bers in level 1 are those who are most apt to say they are “pro­fes­sion­ally oblig­ated” to pay their dues. Instead of bring­ing the move­ment to mem­bers, ini­tia­tives like the Emerg­ing Lead­ers pro­gram, Jim Rettig’s “Craigslist of oppor­tu­ni­ties for mem­bers to get involved in ALA”  and the NMRT are ini­tia­tives that pro-active, moti­vated indi­vid­u­als will seek out. If we were able to mobi­lize level 1 ALA mem­bers by bring­ing com­mu­nity and par­tic­i­pa­tion to them, we could cre­ate a larger sense of com­mu­nity invest­ment as a whole and dis­pel those atti­tudes of mem­ber­ship as “pro­fes­sional oblig­a­tion.” Over time, this model of com­mu­nity invest­ment would lead to a flat­ten­ing of the ALA mem­ber­ship pyra­mid — chang­ing the shape of ALA mem­ber­ship into one that is a globe of over­lap­ping and active com­mu­ni­ties. In order to cre­ate this mem­ber­ship model, ALA, its mem­bers and lead­er­ship should inves­ti­gate how to involve level 1 mem­bers in asso­ci­a­tion activ­i­ties and thereby cre­ate an orga­ni­za­tion com­prised of a richer and more diverse pro­fes­sional community.

    The finan­cial mem­ber­ship model of ALA cre­ates a cer­tain atti­tude among mem­bers. Their invest­ment in the orga­ni­za­tion is only as impor­tant as the amount of their check. Instead, ALA might con­sider adopt­ing another mem­ber­ship model that incor­po­rates ser­vice to the orga­ni­za­tion as a stip­u­la­tion of mem­ber­ship. This is the model of both the National Honor Soci­ety and Beta Club. Requir­ing mem­bers to serve their pro­fes­sional com­mu­nity can only cre­ate a stronger com­mu­nity that bet­ter rep­re­sents its largest con­stituent base. Exam­ples of this ser­vice might be act­ing as a guest edi­tor for a por­tion of Amer­i­can Libraries or other jour­nals pub­lished by ALA divi­sions, writ­ing op-eds for jour­nals, or oth­er­wise serv­ing ALA in capac­i­ties, as they are able. Chang­ing the para­me­ters of ALA mem­ber­ship is some­thing toward which we need to strive. While this ser­vice model may not be fea­si­ble to adopt for a good many years, there are other issues that we can address more directly.

    Cost is a major deter­rent for the increased involve­ment of many level 1 and level 2 mem­bers. Pay­ing mem­ber­ship dues to ALA and its numer­ous divi­sions can be quite expen­sive. This deters indi­vid­u­als from serv­ing on com­mit­tees (one must be a mem­ber of a divi­sion to serve on a com­mit­tee of that divi­sion) and con­tribut­ing to ALA’s gen­eral body of work (one must also pay con­fer­ence reg­is­tra­tion and travel to serve on com­mit­tees). New librar­i­ans strug­gle with stu­dent loan debt and as a result do not have room in their bud­gets for per­sonal mem­ber­ships. They may also work for libraries affected by slashed bud­gets and national pol­icy deci­sions and fund­ing prac­tices. In response to these con­di­tions many libraries are no longer able to sup­port their employ­ees’ pro­fes­sional mem­ber­ship costs. This means that indi­vid­u­als must use their per­sonal funds to pay for mem­ber­ship in ALA and its divi­sions. Cou­pled with travel costs to con­fer­ences, it is sim­ply finan­cially unfea­si­ble for library pro­fes­sion­als to par­tic­i­pate on a higher level than they do (even before recent eco­nomic collapse).

    A sim­ple way to make con­fer­ence atten­dance and pro­fes­sional devel­op­ment eas­ier for those who can­not afford to travel is to cre­ate web­casts of con­fer­ences and work­shops. We are in the age of vir­tual con­fer­ences and sem­i­nars, and they have proven suc­cess­ful. It should plain and sim­ple be the stan­dard that ALA con­fer­ence pro­grams be made acces­si­ble vir­tu­ally. If pric­ing is an issue, ALA might con­sider cre­at­ing a price struc­ture for “vir­tual” atten­dance to ALA con­fer­ences. Mem­bers and their employ­ers would be bet­ter able to afford this model of con­fer­ence atten­dance and involve­ment. If ALA were truly com­mit­ted to includ­ing level 1 mem­bers, then it would cre­ate and imple­ment ways for indi­vid­u­als to engage vir­tu­ally by using a com­bi­na­tion of video­cast­ing, chat pro­grams, mes­sage boards, and other par­tic­i­pa­tory and col­lab­o­ra­tive appli­ca­tions. Because of their abil­ity to par­tic­i­pate in pro­fes­sional pro­grams and con­fer­ence activ­i­ties, vir­tual par­tic­i­pants will feel as if they have more stake in ALA than they did before. Con­se­quently, we will see these mem­bers begin to actively seek other avenues of par­tic­i­pa­tion with ALA.

    The level 1 ALA con­stituent is not the only con­stituent that ALA should reach and bet­ter uti­lize to cre­ate an orga­ni­za­tion that reflects a com­mu­nity beyond “pro­fes­sional oblig­a­tion.” There are level 2 par­tic­i­pants who attend con­fer­ences. The next log­i­cal step would be for these mem­bers to engage in ser­vice oppor­tu­ni­ties such as sit­ting on a com­mit­tee or host­ing and pre­sent­ing at pro­fes­sional pro­grams. One way for ALA to show its com­mit­ment to these level 2 mem­bers would be to man­date a seat on every ALA com­mit­tee for a new mem­ber or con­fer­ence attendee. Solic­it­ing mem­ber ser­vice via ALA gov­er­nance and pol­icy will show that the orga­ni­za­tion as a whole is com­mit­ted to the needs of new mem­bers, mem­ber recruit­ment and mem­ber retention.

    How­ever, once a mem­ber begins to serve ALA as a com­mit­tee mem­ber cost can still be an object. For level 2 mem­bers to become more engaged and sit on com­mit­tees this object must be addressed. Most ALA com­mit­tees require mem­bers to attend two con­fer­ences each year. Instead of man­dat­ing in-person atten­dance for com­mit­tee mem­bers at both Mid­win­ter and Annual Con­fer­ences, shouldn’t we be encour­ag­ing the use of those col­lab­o­ra­tive tools and tech­nolo­gies (chat, wikis, web shar­ing appli­ca­tions, online con­fer­ences, etc.) that we as pro­fes­sion­als tout? If ALA were to move to a model of manda­tory in-person com­mit­tee par­tic­i­pa­tion at one con­fer­ence a year, costs would be cut in half for com­mit­tee mem­bers, thereby enabling more new pro­fes­sion­als to bet­ter afford con­fer­ence atten­dance and com­mit­tee participation.

    Con­fer­ences them­selves need to adopt new mod­els to attract greater par­tic­i­pa­tion. In addi­tion to the mix of meet­ings, pre­sen­ta­tions and work­shops that com­prise ALA Mid­win­ter and Annual meet­ings, hands-on pro­fes­sional ser­vice oppor­tu­ni­ties would enhance con­fer­ence goers’ expe­ri­ences. Instead of pas­sively sit­ting in a con­fer­ence ses­sion, librar­i­ans and con­fer­ence atten­dees could engage in ser­vice learn­ing work­shops or ser­vice chal­lenges. A group of pro­fes­sion­als would be tasked to cre­ate a body of work to serve the orga­ni­za­tion or cre­ate a pro­fes­sional devel­op­ment tool in one day. The ser­vice could be the cre­ation of a new resource guide, a new web por­tal, or a new best prac­tice state­ment. What­ever the par­tic­i­pants cre­ated, it would be a piece of pro­fes­sional work as well as enable pro­fes­sion­als to net­work with oth­ers in their areas of inter­est. Pro­duc­ing a body of work will be more pro­fes­sion­ally sat­is­fy­ing to some con­fer­ence goers, and will give a diver­sity of par­tic­i­pa­tion and ser­vice oppor­tu­ni­ties that will appeal to a larger audience.

    New mem­bers will not be recruited nor will mem­bers remain active within ALA unless the orga­ni­za­tion as a whole engages in dia­log about how to remain a viable, inter­est­ing, and diverse pro­fes­sional com­mu­nity. We need to advo­cate for and attempt to imple­ment mem­ber­ship model and pol­icy changes within ALA. These changes will encour­age greater mem­ber invest­ments in their orga­ni­za­tion and help to reshape the ALA pyra­mid into a glob­ally shaped mem­ber­ship that is ded­i­cated to ALA’s suc­cess. This will make our asso­ci­a­tion a more diverse and stim­u­lat­ing orga­ni­za­tion of which we can all be proud.

    We need to think cre­atively and to cre­ate pro­grams and work­shops that embrace vir­tual par­tic­i­pa­tion. We need to break the mold of tra­di­tional ALA mem­ber­ship. The next time you attend a con­fer­ence or a com­mit­tee meet­ing, bring up these issues and ask ques­tions. Pro­pose and imple­ment pilot ser­vice projects at a con­fer­ence and pub­lish your suc­cesses and chal­lenges. Help to cre­ate new mod­els of par­tic­i­pa­tion and share them with your pro­fes­sional com­mu­nity. The more exper­i­ment­ing we do at a grass­roots level the more we are able to best find the mod­els of par­tic­i­pa­tion, ser­vice, and gov­er­nance for a sus­tain­able and suc­cess­ful ALA. By con­tin­u­ing to adopt these changes in ALA, the mem­ber­ship pyra­mid will even­tu­ally flat­ten and the glob­ally shaped ALA mem­ber­ship can form.


    Thank you to Kim Leeder, Jami Haskell, and Lori Shmule­witz for read­ing sev­eral ver­sions of this post. And thank you to my Emerg­ing Lead­ers group mem­bers, Kim Leeder and Nicole Cav­al­laro; and my Emerg­ing Lead­ers project men­tors, Joseph Yue and Mary Pagliero Popp for forc­ing me to think about these issues.

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44 Comments

  • Erin says:

    Hello Amy, and thank you for such an orga­nized and valu­able post on this topic. I find myself in a sit­u­a­tion some­what sim­i­lar: a recent grad­u­ate strug­gling with loans as well as career drive. I have been accepted as an Emerg­ing Leader and look for­ward to learn­ing more about the inner-workings (for bet­ter or for worse) of ALA. I would not be able to par­tic­i­pate in this oppor­tu­nity if I had not been selected for finan­cial spon­sor­ship by the Penn­syl­va­nia Library Asso­ci­a­tion. I think that local spon­sor­ship is one of the more “grass­roots” ways of encour­ag­ing afford­able par­tic­i­pa­tion, although it also has its pros and cons.

    In par­tic­u­lar, I think you hit on two major points in your post:

    1. “…shouldn’t we be encour­ag­ing the use of those col­lab­o­ra­tive tools and tech­nolo­gies (chat, wikis, web shar­ing appli­ca­tions, online con­fer­ences, etc.) that we as pro­fes­sion­als tout?”

    Exactly! Since I began library school, the ben­e­fits of these new, web-based tech­nolo­gies have been pounded into my brain. They are some of the things that will allow libraries to remain a rel­e­vant and valu­able resource in our soci­ety. How­ever, ALA has not par­tic­u­larly embraced them whole­heart­edly, as we can see by the lack of vir­tual par­tic­i­pa­tion avenues. How can we not prac­tice what we preach?

    2. “Instead of pas­sively sit­ting in a con­fer­ence ses­sion, librar­i­ans and con­fer­ence atten­dees could engage in ser­vice learn­ing work­shops or ser­vice challenges.”

    This would def­i­nitely be seen by many atten­dees as a ben­e­fit to attend a con­fer­ence. More peo­ple might be will­ing to travel if they knew that they would be work­ing on a tan­gi­ble, sus­tain­able project. A lot of focus is put on net­work­ing at con­fer­ences, and rightly so. How­ever, meet­ing new peo­ple can only go so far, and may turn as many peo­ple off of attend­ing as on. The oppor­tu­nity to assist in a proac­tive way would be a clear improvement.

    Again, thank you. I think we all need to be will­ing to par­tic­i­pate in these sorts of dis­cus­sions.
    –Erin

  • Erin says:

    Whoops — I meant Emily, not Amy. My apolo­gies (no idea where I got Amy from!).
    –Erin

  • camila alire says:

    HI Emily and Oth­ers –
    Thanks for your post­ing con­cern­ing mem­ber­ship in ALA. I would agree that the pyra­mid struc­ture assess­ment is pretty accu­rate. Hav­ing said that I want to con­cen­trate my response on ALA’s efforts to try to get more vir­tual involve­ment of the folks in lev­els 1 and 2.
    ALA Coun­cil com­mis­sioned a task force on e-participation. They have worked hard to address this issue. But, unfor­tu­nately, things move slowly within ALA gov­er­nance. The task force’s offi­cial report will be out soon. I don’t think there will be any­thing in it that we weren’t expect­ing. That is, giv­ing us ways that we can at least main­tain and involve our cur­rent mem­ber­ship thru more non-traditional, vir­tual ways as well as recruit­ing new mem­bers.
    Nonethe­less, we rec­og­nize that 1)we need to get more folks involved, espe­cially the folks new to the pro­fes­sion; 2) we need to do it in ways that res­onate with them (e.g. use of lat­est tech­nol­ogy) 3)we need to be mind­ful of people’s eco­nomic sit­u­a­tion that pro­hibits them from attend­ing major con­fer­ences and address that; and the list could go on.…
    I want you all to know that the ALA Exec­u­tive Board has all of these con­cerns on our minds, also.
    But hear this — we hear you! We have heard your con­cerns from many other folks. We know that we have to stay rel­e­vant to folks com­ing in as new mem­bers and mem­bers for less than 5 or so years. We know we have to think/act out of the box.
    Don’t give up on ALA. We are work­ing on it — but we are such a “process” orga­ni­za­tion that it is tak­ing more time then we would like to admit.
    We are begin­ning to work on my pres­i­den­tial ini­tia­tive which will con­cen­trate on member-driven advo­cacy (per­sonal and pro­fes­sional) with the pri­mary intent of reach­ing out to mem­bers in lev­els 1 and 2 and involv­ing them at their local level. This will take a lot of col­lab­o­ra­tion with ALA state chap­ters (your state library asso­ci­a­tions). Stay tuned…
    Mean­while, feel free to send me ideas beyond what was posted in the mes­sages above. Thanks for lis­ten­ing.…
    Camila Alire
    ALA President-elect
    http://​www​.cami​laalire​.com

  • camila alire says:

    [I AM REPOSTING FORBETTER READING FORMAT]

    HI Emily and Oth­ers –
    Thanks for your post­ing con­cern­ing mem­ber­ship in ALA. I would agree that the pyra­mid struc­ture assess­ment is pretty accu­rate. Hav­ing said that I want to con­cen­trate my response on ALA’s efforts to try to get more vir­tual involve­ment of the folks in lev­els 1 and 2.

    ALA Coun­cil com­mis­sioned a task force on e-participation. They have worked hard to address this issue. But, unfor­tu­nately, things move slowly within ALA gov­er­nance. The task force’s offi­cial report will be out soon. I don’t think there will be any­thing in it that we weren’t expect­ing. That is, giv­ing us ways that we can at least main­tain and involve our cur­rent mem­ber­ship thru more non-traditional, vir­tual ways as well as recruit­ing new members.

    Nonethe­less, we rec­og­nize that 1)we need to get more folks involved, espe­cially the folks new to the pro­fes­sion; 2) we need to do it in ways that res­onate with them (e.g. use of lat­est tech­nol­ogy) 3)we need to be mind­ful of people’s eco­nomic sit­u­a­tion that pro­hibits them from attend­ing major con­fer­ences and address that; and the list could go on….

    I want you all to know that the ALA Exec­u­tive Board has all of these con­cerns on our minds, also.
    But hear this — we hear you! We have heard your con­cerns from many other folks. We know that we have to stay rel­e­vant to folks com­ing in as new mem­bers and mem­bers for less than 5 or so years. We know we have to think/act out of the box.

    Don’t give up on ALA. We are work­ing on it — but we are such a “process” orga­ni­za­tion that it is tak­ing more time then we would like to admit.

    We are begin­ning to work on my pres­i­den­tial ini­tia­tive which will con­cen­trate on member-driven advo­cacy (per­sonal and pro­fes­sional) with the pri­mary intent of reach­ing out to mem­bers in lev­els 1 and 2 and involv­ing them at their local level. This will take a lot of col­lab­o­ra­tion with ALA state chap­ters (your state library asso­ci­a­tions). Stay tuned…

    Mean­while, feel free to send me ideas beyond what was posted in the mes­sages above. Thanks for listening….

    Camila Alire
    ALA President-elect
    http://​www​.cami​laalire​.com

  • Ryan Johnson says:

    Emily

    Your com­ments have touched a nerve that has often caused me to climb up on a soap box and shout. I will attempt to avoid such polemics. Over the past ten or so years that I have belonged to ALA I have often felt that the orga­ni­za­tion oper­ated for the ben­e­fit of the orga­ni­za­tion rather than that of the mem­bers. Manda­tory atten­dance at a busi­ness meet­ing (Mid­Win­ter) may have been essen­tial to the proper func­tion­ing of the orga­ni­za­tion in the past, but with mod­ern com­mu­ni­ca­tion tech­nol­ogy it strikes me pri­mar­ily as a source of orga­ni­za­tional rev­enue rather than serv­ing any func­tional purpose.

    My other pri­mary pet peeve is manda­tory mem­ber­ship in ALA is par­tic­i­pate in/belong to ACRL, RUSA, PLA etc. I have belonged to the Amer­i­can His­tor­i­cal Asso­ci­a­tion, the Soci­ety of His­to­ri­ans of Amer­i­can For­eign Rela­tions, and the Amer­i­can Asso­ci­a­tion for His­tory and Com­put­ing off and on over the past two decades and at no time was my par­tic­i­pa­tion in one depen­dent on the other. ALA’s mem­ber­ship struc­ture increases orga­ni­za­tional mem­ber­ship and rev­enue at the top while ham­per­ing the more spe­cial­ized and, in my opin­ion, more pro­fes­sion­ally sig­nif­i­cant and inter­est­ing orga­ni­za­tions from adding and devel­op­ing younger members.

    I under­stand that ALA lead­er­ship talks a good game, I unfor­tu­nately, am not a true believer. I am also not alone in my unbe­lief and I sus­pect that the num­ber of heretics is grow­ing. These are issues that must be addressed but I am afraid that they will con­tinue to fall on deaf ears in the name of orga­ni­za­tional inertia.

  • Megan Hodge says:

    You wrote: “If pric­ing is an issue, ALA might con­sider cre­at­ing a price struc­ture for “vir­tual” atten­dance to ALA conferences.”

    I agree; as a library school stu­dent cur­rently work­ing in a para­pro­fes­sional posi­tion in a small aca­d­e­mic library, I: 1) don’t receive fund­ing from my library to attend since I am not in a pro­fes­sional posi­tion and 2) don’t have the funds myself to attend con­fer­ences on the other side of the coun­try. Arguably the demo­graphic most in need of the net­work­ing offered at con­fer­ences is stu­dents – yet we are per­haps the ones least able to afford going! While pre­sen­ta­tions and poster ses­sions would trans­fer well to the vir­tual for­mat, I don’t know about net­work­ing vir­tu­ally on as large a scale as Midwinter/Annual. I will be inter­ested to see how that plays out.

    You also state that, ide­ally, “Over time, this model of com­mu­nity invest­ment would lead to a flat­ten­ing of the ALA mem­ber­ship pyra­mid — chang­ing the shape of ALA mem­ber­ship into one that is a globe of over­lap­ping and active communities.”

    I am curi­ous as to how, logis­ti­cally, get­ting level 1 ALA mem­bers as involved as level 3 mem­bers would work, con­sid­er­ing there are tens of thou­sands of librarians/library staff in ALA (and even more who aren’t mem­bers) and only so many com­mit­tees to be appointed to and library jour­nals to edit/write for.

    You’ve raised a num­ber of excel­lent points here and I look for­ward to attend­ing my first vir­tual ALA conference!

  • Laura Z says:

    I like your ideas here, par­tic­u­larly the fol­low­ing, some of which oth­ers have already mentioned:

    1. Web­casts! Yes, let’s use tech­nol­ogy to lower costs and increase access.

    2. Lower costs! Yes, even before the cur­rent eco­nomic down­turn, but espe­cially now.

    3. Projects! Pro­fes­sional things we can sink our teeth into (and share on our cv’s). For this, I might actu­ally tote my body to a phys­i­cal conference.

    So, if the struc­ture changes to some­thing flat­ter does it go from being an ALA pyra­mid to an ALA pancake?

  • Derik Badman says:

    I agree with a num­ber of the com­ments in here, par­tic­u­lar what Ryan had to say about manda­tory mem­ber­ships and orga­ni­za­tional revenue.

    A few other things:

    1) I guess I’m in Level 3 of your schema. I went to both con­fer­ences this year and I’m on two com­mit­tees right now, but hon­estly, my alien­ation from ALA has never been greater. My con­fer­ence expe­ri­ence was one of fun social­iz­ing and a gen­eral sense of malaise at the wasted com­mit­tee time and unen­gag­ing pro­grams (maybe I picked the wrong ones).

    2) The one com­mit­tee I’m on, while hav­ing no offi­cial “vir­tual” mem­bers, did have unof­fi­cial ones. At both Mid­win­ter and Annual dif­fer­ent mem­bers Skyped-in to our meet­ing via one of the com­mit­tee head’s lap­tops. It worked decently, con­sid­er­ing it was slightly ad hoc, though in the end, I’m not sure we did any­thing in per­son that a vir­tual group chat couldn’t have accomplished.

    3) How use­ful would ser­vice projects be beyond mak­ing peo­ple feel like they are par­tic­i­pat­ing? Project ideas would have to be care­fully, thought­fully, and cre­atively gen­er­ated. To me, it seemed like a great num­ber of the Emerg­ing Lead­ers project this year (projects cre­ated by the var­i­ous divi­sions and sec­tions in ALA) were often redun­dant (of each other and already exist­ing projects either in ALA or in the wider com­mu­nity) or use­less, as if projects were cre­ated just to fill a quota to have enough for all the EL group mem­bers to do.

    4) Often I get the feel­ing a lot of ALA work is some kind of enclosed self-perpetuating machine, gen­er­at­ing energy and reams of paper/websites solely for the pur­pose of gen­er­at­ing more energy and reams of paper/websites.

    5) If I take a moment to think, “what has ALA done for me in the time I’ve been pay­ing dues,” I can’t come up with a clear exam­ple other than the con­fer­ences serv­ing as a social gath­er­ing to make new friends. Maybe ALA needs a pro­mo­tional pro­gram to answer that ques­tion (that is, have mem­bers answer that question).

  • Emily Ford says:

    There are so many things to respond to here! Thanks to all who gave my post time, thought, and response.

    I want to first respond to Megan’s com­ment about mem­ber­ship struc­ture and flat­ten­ing the pyra­mid. My idea for a glob­ally shaped ALA is, indeed, ideal. In fact, I don’t think a com­plete flat­ten­ing of a mem­ber­ship pyra­mid is pos­si­ble. (Maybe an hour glass or col­umn is a bet­ter shape to invoke?) In an orga­ni­za­tion as large as ALA there will always be hier­ar­chi­cal power/membership struc­tures wherein those at the top – level 3 in this par­a­digm– will dic­tate the organization’s gov­er­nance and evo­lu­tion. How­ever, if one con­sid­ers what it means to cre­ate a move­ment, or to mobi­lize a con­stituency, the power is in the great­est num­ber. Hence, my con­cen­tra­tion on the level 1 folks.

    Another rea­son I think we need to be con­cen­trat­ing on level 1 mem­ber­ship and par­tic­i­pa­tion ini­tia­tives is because this level, the dis­heart­ened, will chal­lenge the ALA far more than those who have already be active within the orga­ni­za­tion and have learned to nav­i­gate it. I think ALA needs this chal­lenge to move for­ward and start to break down some of the bureau­cracy that helped cre­ated these atti­tudes in the first place.

    Now. On to Ryan.

    it strikes me pri­mar­ily as a source of orga­ni­za­tional rev­enue rather than serv­ing any func­tional purpose.

    I agree. ALA needs to come up with ways to remain finan­cially viable. This is why I sug­gested a model of ser­vice to the orga­ni­za­tion as part of a mem­ber­ship pack­age. Yes, ser­vice might only be to sus­tain the orga­ni­za­tion, but it would be a bet­ter model than hik­ing up mem­ber­ship and con­fer­ence reg­is­tra­tion costs. ALA has become too big for its own good.

    And thank to you Camila for tak­ing the time to respond with a thought­ful com­ment!

    Don’t give up on ALA. We are work­ing on it — but we are such a “process” orga­ni­za­tion that it is tak­ing more time then we would like to admit.

    How can we exam­ine and erad­i­cate this “process” that seems to inhibit ALA growth on a large scale? It seems to me that most of my dis­en­chant­ment with ALA stem from the bureau­cracy and hier­ar­chi­cal power struc­tures inher­ent within the orga­ni­za­tion. As a leader what do you think peo­ple like myself, who are involved and are on com­mit­tees, can do to change these problems?

    And finally, Derik. You have said many things that I thought and couldn’t get down, so thanks.

    3) How use­ful would ser­vice projects be beyond mak­ing peo­ple feel like they are par­tic­i­pat­ing? Project ideas would have to be care­fully, thought­fully, and cre­atively gen­er­ated. To me, it seemed like a great num­ber of the Emerg­ing Lead­ers project this year (projects cre­ated by the var­i­ous divi­sions and sec­tions in ALA) were often redun­dant (of each other and already exist­ing projects either in ALA or in the wider com­mu­nity) or use­less, as if projects were cre­ated just to fill a quota to have enough for all the EL group mem­bers to do.

    Yes! A ser­vice model might take many dif­fer­ent paths. One that I was con­sid­er­ing was at con­fer­ences hav­ing a ser­vice chal­lenge that directly affected the local com­mu­nity host­ing the con­fer­ence. For exam­ple, in Ana­heim could we have not done some­thing to serve the libraries and com­mu­nity of South­ern Cal­i­for­nia? Just because we’re librar­i­ans doesn’t mean we can’t band together and help build a habi­tat house, or some­thing of that nature.

    A ser­vice chal­lenge might also be for a group to cre­ate cur­ricu­lum, hand­outs, and other teach­ing tools for instruc­tion librar­i­ans to use when they return home. This kind of ser­vice chal­lenge would help to cre­ate some­thing more hands on to par­tic­i­pate in at con­fer­ences while still using a librarian’s skills, knowl­edge and abilities.

    1) I guess I’m in Level 3 of your schema. I went to both con­fer­ences this year and I’m on two com­mit­tees right now, but hon­estly, my alien­ation from ALA has never been greater. My con­fer­ence expe­ri­ence was one of fun social­iz­ing and a gen­eral sense of malaise at the wasted com­mit­tee time and unen­gag­ing pro­grams (maybe I picked the wrong ones).

    I think I’m in Level 3, too, and this scares me. After Ana­heim and hav­ing some very neg­a­tive expe­ri­ences (in our day long EL work­shop as well as try­ing to show up to a com­mit­tee meet­ing to which I had been newly appointed and being the only one who showed) I feel incred­i­bly alien­ated from the orga­ni­za­tion. Some­thing will have to change right quick for me to con­tinue my involve­ment with ALA.

  • Hooboy, there’s a lot of stuff to sup­port and respond to in this post and its replies… I’m going to go bare-brained and on the fly to start in this reply, but this may take a series of posts on Aaron the Librar­ian to fully support/respond/expand on all this.

    1. Yay! Another long, thought­ful post about how meth­ods of ALA par­tic­i­pa­tion need to change *and soon*

    2. Your three-tiered model of ALA mem­bers may need a fourth (and pos­si­bly a fifth) tier: Tier four — poten­tial member-participants who are daunted/turned off by the mono­lithic appear­ance of “Big ALA” (the moth­er­ship as I think KGS (among oth­ers) has called it); and pos­si­bly Tier five — peo­ple who have been com­pletely turned off from ALA (for­mer mem­bers as well as peo­ple who would never con­sider join­ing, for what­ever rea­son from resis­tance to “the estab­lish­ment” to a com­plete dis­like for bureaucracy.

    3. Effec­tive “Elec­tronic Par­tic­i­pa­tion” (as it is quaintly termed at the moment) is com­ing (no really, not kid­ding this time) it’s in final alpha or finally beta as I type this (I just requested hav­ing my user account acti­vated as beta account in ALA Con­nect) See the ALA ITTS Update Blog for more details.

    Yep, this is get­ting long — I now have “write series of blog posts about this post” on my “to do today” list — so I’ll go orga­nize & then write in sup­port of many of Emily’s points here and offer my obser­va­tions of “what’s going on in ALA” about sev­eral of them…

    But first, must go do my “day job” *sigh* :)

    –Aaron the Librar­ian
    ALA Gad­about & Coun­cilor at Large
    and Coun­cilor at Large Can­di­date again in 2009!

  • Dan C says:

    First off, it’s not just new librar­i­ans who are strug­gling with stu­dent loans. We don’t exactly hop into jobs that imme­di­ately wipe us out of debt in this profession.

    I tend to be more SLA focused than ALA, as I find more that speaks to my actu­aly day-to-day job. SLA does a good job with online learn­ing intia­tives, and, from what I can tell, many folks go to the con­fer­ence mainly to net­work & schmooze as well as talk to the ven­dors. For many peo­ple, the presentations/committees are time con­sum­ing (often triple booked) and usu­ally not worth it.

    If ALA worked on mak­ing the con­fer­ence expe­ri­ence more of a worth­while com­mu­nity net­work­ing event (and less expen­sive as we’re then not pay­ing for all the speak­ers and A/V eqi­up­ment) I think more peo­ple might enjoy it.

  • Naive Newbie says:

    NOTICE: Dis­en­ter in your midst!

    Now, as a cur­rent grad stu­dent in the MLIS pro­gram, I’m able to relate to the dis­course regard­ing high prices lim­it­ing involve­ment in ALA and it’s numer­ous divi­sions and com­mit­tees. I tried des­per­ately to be able to jus­tify and fund a trip to YALSA’s first con­fer­ence in Ten­nessee, to no avail. Need­less to say, I’ll be stay­ing at home that weekend.

    How­ever, I am unable to com­pletely agree or com­mit to sev­eral of your eval­u­a­tions.
    1. Even if I am unable to attend the con­fer­ences, I still gain some sig­nif­i­cant ben­e­fits, includ­ing the e-mail newslet­ter Amer­i­can Libraries Direct, and the mailed monthly peri­od­i­cal. Maybe that’s just because I’m still in school, and have other ide­al­is­tic and naive class­mates to share them with. I rec­og­nize that this could prob­a­bly be seen as an argu­ment towards the increas­ing fea­si­bil­ity of vir­tual mem­ber­ship, but I con­sider it jus­ti­fi­ca­tion for my mem­ber­ship dues.

    2. Sec­ond, I am how­ever attend­ing my state library association’s con­fer­ence. While it hasn’t occurred yet, this is one of the high­lights of my year, being able to net­work with pro­fes­sion­als, meet librar­i­ans from all over the state, and gather ideas that I might be able to imple­ment in the library where I am employed, either now or after I grad­u­ate. In a pro­fes­sion where we are con­stantly con­sumed with the idea that we don’t get to net­work enough, I doubt that becom­ing names on a screen will allow for that same opportunity.

    3. I find it also a hin­der­ance to encour­ag­ing involve­ment by lim­it­ing meet­ings to online inter­ac­tion. Yes, we are sup­posed to be at the fore­front of tech­no­log­i­cal advances. That’s not the case in every instance, and I feel it would be a penalty to not only those who do not have the train­ing (I just learned what Skype was a few months ago, and have still yet to use it), but also those loyal mem­bers who have been with the orga­ni­za­tion and the pro­fes­sion for years.

    4. Some of us just don’t have time to be involved in com­mit­tee work or ser­vice projects at this time. Some us are work­ing full time and going to school full time. Oth­ers of us have fam­ily oblig­a­tions. There are only so many hours in the day. Why should we be forced to par­tic­i­pate in an orga­ni­za­tion that, whether we admit it or not, we might have joined for the ben­e­fits and recog­ni­tion and the pos­si­bil­i­ties of oppor­tu­ni­ties that we know will be there when we’re ready and able to take advan­tage of them? I’d rather wait just another year or two when I feel con­fi­dent in my con­tri­bu­tions then just serv­ing a com­mit­tee to be able to ful­fill a required obligation.

    5. Plus, when else would we have an excuse to do library book cart drill team events? I see the videos on youtube​.com, and I want to see them in per­son, and maybe one day par­tic­i­pate. When else would we get free stuff from ven­dors? And when else would we have an excuse to talk shop with other libraries? And, if we did away with phys­i­cal meet­ings, how would your idea of ser­vice cen­tered meet­ings be imple­mented?
    In essence, DON’T TAKE THAT AWAY FROM ME!

    These are my ever evolv­ing thoughts.

  • Lisa Kurt says:

    I just wanted to say that I do agree with a lot of the points made regard­ing ALA and why I am a mem­ber– mostly for the basic mem­ber­ship. I think one point that could be drawn out slightly more is the fact that ALA is so big and try­ing to be so many things to so many dif­fer­ent peo­ple. I found in the past two ALA annual con­fer­ences I went to that there were not enough rel­e­vant ses­sions for me. Also many of the ses­sions I was inter­ested in con­flicted timewise.

    Con­sider this, there are other orga­ni­za­tions that are more spe­cific to the area of librar­i­an­ship that I work in. And in order for me to serve and get involved on com­mit­tees with those orga­ni­za­tions I need only to pay one mem­ber­ship fee and attend one con­fer­ence — that’s it. Most coor­di­nat­ing and orga­niz­ing hap­pens vir­tu­ally via email and con­fer­ence call. The upshot on top of that is I attend a con­fer­ence that’s more tar­geted toward me and my work. I’m a rel­a­tively new librar­ian. That said, I need to learn as much as pos­si­ble, find out best prac­tices and prac­ti­cal infor­ma­tion from other librar­i­ans in my spe­cific field of librar­i­an­ship. It’s really impor­tant to me that most of the ses­sions I attend — I will walk away with some­thing to take away and bring back to my insti­tu­tion and/or in my job.

    The bot­tom line is, I don’t know that ALA could do any­thing to make me change my mind– there are a lot of other con­fer­ences that are way more rel­e­vant to the work I do and yes I only get so much sup­port from my insti­tu­tion so I have to choose wisely– I think we all do. I tend to choose orga­ni­za­tions that not only I can con­tribute to but that by being part of that orga­ni­za­tion– it also ben­e­fits me in a very direct and focused man­ner. Now I know that not every­one feels that way and some do feel like serv­ing on an ALA com­mit­tee such as NMRT is directly rel­e­vant to their work– unfor­tu­nately that kind of com­mit­tee just doesn’t for me. Again, I know that there may be other ALA com­mit­tees that might be more rel­e­vant but then I’m back hav­ing to pay more for the added divi­sions and in order to serve on a com­mit­tee– I’m stuck going to two con­fer­ences a year.

  • Lynda Reynolds says:

    Emily,
    It’s great to hear your thoughts on ALA and to see how well you are doing in your pro­fes­sion! Con­grats on being an Emerg­ing Leader for ALA. We are for­tu­nate to have you in the profession!

    I attend only PLA con­fer­ences for 2 rea­sons: 1) I only have to attend every other year-easier to con­vince the pow­ers that be for fund­ing; and 2) it is so much more rel­e­vant to my job as a pub­lic library direc­tor. In the past when I have attended ALA (Dal­las and New Orleans) I was over­whelmed and lost and not sure I got much of out it. The most recent PLA con­fer­ence in Min­neapo­lis had pro­grams avail­able vir­tu­ally. While I attended the actual con­fer­ence, sev­eral other librar­i­ans from Still­wa­ter paid to attend vir­tu­ally and really enjoyed it. That is def­i­nitely the way to go for ALA as well.

  • Derik Badman says:

    New­bie, a few quick replies to one of your comments:

    In a pro­fes­sion where we are con­stantly con­sumed with the idea that we don’t get to net­work enough, I doubt that becom­ing names on a screen will allow for that same opportunity.”

    That’s a severe reduc­tion of vir­tual inter­ac­tion. I’ve got more to say on this in an upcom­ing post, but I think the nature of online/virtual inter­ac­tion has changed dras­ti­cally over the years. We are con­sid­er­ably more than names on a screen to each other when we inter­act through apps like Face­book, Twit­ter, Sec­ond Life, or even a good old fash­ioned mes­sage board.

    p.s. Dis­sent is good. That spurs conversation.

  • I’m cheap, and I don’t have any plans to pay for any­thing includ­ing mem­ber­ships, espe­cially one that increases in cost the longer I belong.

    You talk about tiers: what about the “no money,” but “show sup­port” tier? I’m an extremely (yes, extremely) impor­tant blog­ger and I would put a ban­ner on my page that links to the ALA site just as I link to Ama​zon​.com, Taco Bell and the NRA. Do they have that? I don’t see any way to sup­port ALA for free with some­thing as sim­ple as a ban­ner to dis­play on my blog.

    So cre­ate a tier for peo­ple who have no inter­est in join­ing any­thing, and I’d join that.

    (also, the “cre­ate a body of work” idea is really good)

  • […] at In the Library with the Lead Pipe Emily Ford posted a nice long detailed post on ALA & Mem­ber­ship. She described a 3 tier model to describe mem­bers’ par­tic­i­pa­tion in pyra­mid form which is a […]

  • […] Mem­ber­ship was one of the themes Emily men­tioned over in her post on In the Library with a Lead Pipe […]

  • […] Think­ing back to Emily’s 3 tiered pyramid […]

  • Just to expand on the process sub-thread:

    And thank to you Camila for tak­ing the time to respond with a thought­ful comment!

    Don’t give up on ALA. We are work­ing on it — but we are such a “process” orga­ni­za­tion that it is tak­ing more time then we would like to admit.

    How can we exam­ine and erad­i­cate this “process” that seems to inhibit ALA growth on a large scale? It seems to me that most of my dis­en­chant­ment with ALA stem from the bureau­cracy and hier­ar­chi­cal power struc­tures inher­ent within the orga­ni­za­tion. As a leader what do you think peo­ple like myself, who are involved and are on com­mit­tees, can do to change these problems?

    Yes, the hier­ar­chy does get in the way (a lot, imho, though oth­ers dis­agree and/or argue it’s a nec­es­sary evul); the fun­da­men­tal orga­ni­za­tional motive power of the asso­ci­a­tion is “evo­lu­tion” which by its very nature is more addi­tive of “stuff.” Peo­ple who are involved, who are on com­mit­tees, who have ideas for trans­for­ma­tion, who can iden­tify pieces-parts of the “process” which are super­flu­ous or which no longer work can do the best ser­vice by high­light­ing those excesses and dis­cussing how what needs to be done could be done more effi­ciently via a dif­fer­ent process or via dif­fer­ent chan­nels or through new media.

    In the last year or so, I feel ALA has turned the cor­ner and is headed toward bet­ter processes and accep­tance that the online medium will nei­ther break pol­icy nor destroy the association.

    This has been painfully slow to my “rev­o­lu­tion, not evo­lu­tion” ten­den­cies. The process is grind­ing on, but I have hopes that sev­eral action items will finally be acted upon and the skids will be greased enough that
    1. mean­ing­ful and needed change to asso­ci­a­tion prac­tices will be offi­cially offi­cial­ized and
    2. all the work­ing around old inter­pre­ta­tions will no longer be nec­es­sary and
    3. all the stuff which peo­ple have been told can­not hap­pen a cer­tain way will be encour­aged to hap­pen in the most effi­cient way the par­tic­i­pants see fit and
    4. the uni­corns will come back.

    Well, alright, #4 is a bit optimistic :)

    PS I’ve started on my long sup­port and reply posts: Brain­storm­ing about ALA & Lead Pipes
    Mem­ber­ship: what’s in it for me?
    Mem­ber­ship: how to pitch it?

  • @effinglibrarian Thanks for point­ing out another valu­able tier for ALA (heck, for any worth­while non-profit) to include in their efforts.
    *makes note to self & emails com­ment link to Mem­ber­ship peeps*

  • Emily, what a good post! I’ve felt a sim­i­lar sort of strain as a new ALA mem­ber. I’m even on a round table dis­cus­sion, and I still don’t feel like I par­tic­i­pate as much as I’d like to!

    Another thought for mak­ing mem­ber­ships more finan­cially fea­si­ble– why not let new mem­bers “work off” their mem­ber­ship fees at places like con­ven­tions or via doing admin­is­tra­tive tasks? I don’t think this is fea­si­ble for every­one who needs it, but to orga­nize a kind of “work study” pro­gram for new ALA will encour­age involve­ment, and through that, fos­ter a sense of community.

  • Ellie says:

    Jenny — I really like that “work off” idea! Offer­ing dis­counted mem­ber­ship to first time com­mit­tee mem­bers for the term of their appoint­ment might be another incentive…

  • […] okay, I’m still work­ing on sev­eral responses to the post on In the Library wth a Lead Pipe and I took a math detour while spin­ning my wheels on my reg­u­lar day job […]

  • Poor Librarian says:

    In gen­eral, I find that my mem­ber­ship in ALA has no value. The only rea­son I belong is to have the oppor­tu­nity to join ACRL and RUSA. As a result, I feel taken advan­tage of by the “par­ent” orga­ni­za­tion that offers lit­tle in the way of sup­port or oppor­tu­ni­ties. ALA is a bulky, inef­fec­tive, inef­fi­cient orga­ni­za­tion that often focuses on the wrong issues in terms of libraries and librar­i­an­ship. There have been many times in the past few years when I’ve been ashamed to be even loosely asso­ci­ated with the orga­ni­za­tion. The lead­er­ship is gen­er­ally use­less and I’m tired of hear­ing excuses about why things aren’t get­ting done. Isn’t it time they really start lis­ten­ing to the mem­ber­ship and start focus­ing on real issues? For­tu­nately ACRL and the other asso­ci­a­tions under the leaky ALA umbrella do a bet­ter job. But it is wrong (no mat­ter how you struc­ture it) for ALA to con­tinue tak­ing our lim­ited money to do things that mat­ter lit­tle to work­ing librarians.

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