Posts Tagged ‘social proof’
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Social Proof: A Tool for Determining Authority
2009–04–15 | 8 commentsIn the Library with the Lead Pipe is pleased to welcome another guest author, Steve McCann! Steve is a Digital Projects Librarian specializing in information architecture, usability studies, and data analysis. By Steve McCann In 2008, when I was visiting Anaheim, CA, for the ALA Annual Conference, I had a rather unpleasant experience renting a car….